Published in Journal of Industrial Engineering and Robotics, Volume 4, Number 3
Written by ȘURARIU (ENESCU) Daniela-Ștefania
Scientific coordinators: Nicoleta Elisabeta PASCU

Even though the Government Institutions were among the last to embrace the branding concept, currently they are the keenest on promoting it. The purpose of this paper is to develop a brand strategy for an efficient school promotion. The necessity of a new logo design was identified for the educational institution, and a visual identity was created accordingly. Several concepts were generated and analyzed, which finally led to the model presented in this paper, based on which different advertising materials might be developed in the future.

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